Limor Shifman

Limor Shifman
Full Professor

I am a professor at the Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel. I study digital media and popular culture, and am particularly interested in two realms: understanding the big meaning of small texts (such as jokes) and identifying patterns in seemingly chaotic universes of user generated content. I am currently leading an ERC-funded project on the construction of values in social media.


Research Interests

  • Values

  • Memes

  • Popular culture

  • Social media


Selected Publications

See Google Scholar


Awards and Prizes

  • Bruno Award, 2016 

  • Top paper Awards, International Communication Association (2012, 2014,2017,2021)